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Steve's note: My colleague Porter Stansberry's "business offer" story is fantastic... I recommend that you share it with your kids and your grandkids. I read it to my 12-year-old over the weekend for the first time, and she "got it."
 
The story is a few years old, but the message still holds true today. It's amazing that a 12-year-old can "get it"... yet the politicians in Washington can't...
 

Porter Stansberry's "Business Offer": A Fantastic Story

By Porter Stansberry
Tuesday, September 22, 2015

I'd like to make you a business offer.
 
Seriously. This is a real offer. In fact, you really can't turn me down, as you'll come to understand in a moment...
 
Here's the deal. You're going to start a business or expand the one you've got now. It doesn't really matter what you do or what you're going to do. I'll partner with you no matter what business you're in – as long as it's legal.
 
But I can't give you any capital – you have to come up with that on your own. I won't give you any labor – that's definitely up to you. What I will do, however, is demand you follow all sorts of rules about what products and services you can offer, how much (and how often) you pay your employees, and where and when you're allowed to operate your business. That's my role in the affair: to tell you what to do.
 
Now in return for my rules, I'm going to take roughly half of whatever you make in the business each year. Half seems fair, doesn't it? I think so. Of course, that's half of your profits.
 
You're also going to have to pay me about 12% of whatever you decide to pay your employees because you've got to cover my expenses for promulgating all of the rules about who you can employ, when, where, and how. Come on, you're my partner. It's only "fair."
 
Now... after you've put your hard-earned savings at risk to start this business, and after you've worked hard at it for a few decades (paying me my 50% or a bit more along the way each year), you might decide you'd like to cash out – to finally live the good life.
 
Whether or not this is "fair" – some people never can afford to retire – is a different argument. As your partner, I'm happy for you to sell whenever you'd like... because our agreement says, if you sell, you have to pay me an additional 20% of whatever the capitalized value of the business is at that time.
 
I know... I know... you put up all the original capital. You took all the risks. You put in all of the labor. That's all true. But I've done my part, too. I've collected 50% of the profits each year. And I've always come up with more rules for you to follow each year. Therefore, I deserve another, final 20% slice of the business.
 
Oh... and one more thing...
 
Even after you've sold the business and paid all of my fees... I'd recommend buying lots of life insurance. You see, even after you've been retired for years, when you die, you'll have to pay me 50% of whatever your estate is worth.
 
After all, I've got lots of partners and not all of them are as successful as you and your family. We don't think it's "fair" for your kids to have such a big advantage. But if you buy enough life insurance, you can finance this expense for your children.
 
All in all, if you're a very successful entrepreneur... if you're one of the rare, lucky, and hard-working people who can create a new company, employ lots of people, and satisfy the public... you'll end up paying me more than 75% of your income over your life. Thanks so much.
 
I'm sure you'll think my offer is reasonable and happily partner with me... but it doesn't really matter how you feel about it because if you ever try to stiff me – or cheat me on any of my fees or rules – I'll break down your door in the middle of the night, threaten you and your family with heavy, automatic weapons, and throw you in jail.
 
That's how civil society is supposed to work, right? This is "Amerika," isn't it?
 
That's the offer Amerika gives its entrepreneurs. And the idiots in Washington wonder why there are no new jobs...
 
Regards,
 
Porter Stansberry




Further Reading:

If you'd like to see a visual presentation of the ideas Porter explained in today's essay, click here.
 
Earlier this month, Porter showed readers how "gravity" is returning to the markets... "Capital costs will begin to grow. Terms for credit will get tougher. The rising cost of capital will result in bad loans, bankruptcies, repossessions, unemployment, softer demand, and lower securities valuations." Read his argument here.

Market Notes


THIS NEW HIGH IS A GOOD SIGN FOR THE ECONOMY

Today's chart provides more proof that things "can't be all that bad" for the American economy...
 
Over the past couple of years, we've featured many charts that demonstrate America may not be booming, but it can't be doing "all that bad." For example, we've shown you the strength in banking stocks, construction stocks, and entertainment stocks. Another way we can gauge this trend is with expensive clothing company Under Armour.
 
If you or your family play or watch sports, you're probably familiar with Under Armour. The popular company sells branded athletic clothing, shoes, and dozens of other "sporting" products. These products are not cheap. If you want to spend $150 on a T-shirt and a pair of pants, head to an Under Armour store.
 
Since going public in late 2005, Under Armour has been one of America's fastest-growing companies. Shares have soared 800%-plus over the past five years. And the company just hit a fresh 52-week high last week. It's the latest proof that the economy is doing much better than the pessimists would have you believe.
 

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