How to Make Money – Safely – in a Bear Market

Making money in a bear market takes unconventional thinking.

The best way to profit during a bull market is often to buy the strongest stocks in the strongest sectors and then ride the momentum to riches. But that doesn't work so well when the bear is in charge. Just ask anyone who bought Apple or Google back in December.

The best way to make money buying stocks in a bear market is to buy the weakest stocks in the weakest sectors, and play them for a short-term bounce. 

I know it sounds crazy. After all, it goes against all of the best-known Wall Street clichés... Buy the best and ignore the rest... Don't try to catch a falling knife... It's better to buy a good company at a bad price than a bad company at a good price, etc. But in a bear market, everything turns upside down. None of that stuff works. 

Look at the best-performing stocks of the past few months. The list is full of homebuilders, banks, and brokers – the industries with the absolute worst headlines. Meanwhile, the sectors with the best press and the stocks that should be firing on all cylinders – like gold stocks – have fallen on tough times. 

Like most abnormalities, this "upside down" condition should only last a short while. But while it lasts, we ought to at least make it pay off.

And so far, we've proven we can with a little-known strategy I use in my Advanced Income newsletter. I'm going to show you this strategy today, which you can use to your benefit immediately.

Since I started writing Advanced Income in September, we've sold out four positions for gains of 7% and 8% in two months, 13% in six months, and 17% in three months. We're sitting on three other positions with current gains of 23%, 18%, and 4%. And we did it taking on very little risk. 

Let me show you how this strategy works...  

Back in December, I told Advanced Income subscribers to buy shares of the S&P Homebuilders ETF (XHB) and sell the March 21 call options against the shares. The stock was trading at $19.73 at the time, and we sold the calls for $1.80. 

Put another way... we bought XHB at $19.73 per share. We then entered into an agreement to sell the stock to someone else for $21 per share in March. We were paid $1.80 per share for agreeing to these terms. This strategy is called "covered call writing."

It's not nearly as complicated as it might sound, and it does a terrific job generating income in a very short time...  

We closed the XHB position three weeks ago for a 17% gain. The S&P was down 11% for the same period. Not bad for a three-month trade in a bear market. (Check the sidebar for a summary of how a trade of 100 shares worked out.)

The best thing though, is that even if XHB fell below our original purchase price, we could recoup any downside simply by selling additional calls against our shares. 

That's the beauty of covered call writing. You can buy a stock, create immediate income, protect your downside, and continue your income stream as long as you own the shares. 

It's a great strategy to use for generating income. And it's a fabulous strategy for dealing with bear markets.  

In fact, today's market is the ideal environment for getting started with this technique. Options are expensive because of the recent market volatility, and a large number of stocks are trading at ridiculously low valuations. So investors have a unique opportunity to pick up low-risk value stocks and generate high rates of return by selling those expensive calls against them. 

My point is, it's possible to make money during bear markets... far more than you'd ever expect, actually. And selling covered calls on low-risk stocks is the single best strategy I know to profit when stocks are falling.  

Sure, you can speculate and bet on stocks falling farther – but there's more risk involved here than most people are willing to accept. On the other hand, if you write covered calls on the right stocks, there's very little risk. And you can generate safe income even in the worst bear markets. 

Best regards and good trading, 

Jeff Clark